Isbn: 9783659583049 - growth, potential and future prospects of m-commerce in india: mobile commerce - a game changer (8 risultati)

Condizione: New. pp. 196.

Taschenbuch. Condizione: Neu. Growth, Potential and Future Prospects of M-Commerce in India | Mobile Commerce - A game changer | Devesh Bathla | Taschenbuch | 196 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659583049 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The purpose of this book is to identify distinctive driving forces of emergence of mobile commerce and find a proper model for studying mobile commerce. It would provide a better understanding of the readiness level of Indians toward use of the mobile commerce and factors affecting the adoption of mobile commerce in India. Based on revised Technology Acceptance model and IDT, this book should help to develop a revised and well suited model to be applicable in mobile commerce context. In order to achieve this purpose, quantitative approach has been taken to survey the 'Indian mobile subscribers' and assess the effect of determinants of adoption of mobile commerce applications and services. Implication for managers and academicians are discussed further. Gradually, overall conclusion from empirical data implies that respondents have a favorable intention to use mobile commerce that could guide them to betterment of life. 196 pp. Englisch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bathla DeveshDr. Devesh Bathla , a professional with rich experience in the field of marketing & technology dedicates this work to his parents Dr. K.L. Bathla and Dr. Rita Bathla who have been a great source of motivation & brother G.…

Condizione: New. Print on Demand pp. 196 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The purpose of this book is to identify distinctive driving forces of emergence of mobile commerce and find a proper model for studying mobile commerce. It would provide a better understanding of the readiness level of Indians toward use of the mobile commerce and factors affecting the adoption of mobile commerce in India. Based on revised Technology Acceptance model and IDT, this book should help to develop a revised and well suited model to be applicable in mobile commerce context. In order to achieve this purpose, quantitative approach has been taken to survey the 'Indian mobile subscribers' and assess the effect of determinants of adoption of mobile commerce applications and services. Implication for managers and academicians are discussed further. Gradually, overall conclusion from empirical data implies that respondents have a favorable intention to use mobile commerce that could guide them to betterment of life.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 196 pp. Englisch.…

Condizione: New. PRINT ON DEMAND pp. 196.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The purpose of this book is to identify distinctive driving forces of emergence of mobile commerce and find a proper model for studying mobile commerce. It would provide a better understanding of the readiness level of Indians toward use of the mobile commerce and factors affecting the adoption of mobile commerce in India. Based on revised Technology Acceptance model and IDT, this book should help to develop a revised and well suited model to be applicable in mobile commerce context. In order to achieve this purpose, quantitative approach has been taken to survey the 'Indian mobile subscribers' and assess the effect of determinants of adoption of mobile commerce applications and services. Implication for managers and academicians are discussed further. Gradually, overall conclusion from empirical data implies that respondents have a favorable intention to use mobile commerce that could guide them to betterment of life.…