9783662567067 - a concise guide to market research: the process, data, and methods using ibm spass statistics di sarstedt, marko; mooi, erik (28 risultati)
Lingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Lingua: Inglese
Editore: Springer, 2018
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Lingua: Inglese
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Editore: Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Lingua: Inglese
Editore: Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, 2018
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Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Lingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Lingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Editore: Springer Berlin Heidelberg, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Gebundene Ausgabe. Condizione: Sehr gut. Gebraucht - Sehr gut SG - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt - This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by me…ans of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features: A single case and dataset used throughout the book to facilitate learning New material on survey design and all data analysis methods to reflect the latest advances concerning each topic Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more A glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App.
Lingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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hardcover. Condizione: New.
Lingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Lingua: Inglese
Editore: Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, DE, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Hardback. Condizione: New. 3rd ed. 2019. This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research proc…ess, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App.
Lingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Lingua: Inglese
Editore: Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, DE, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Hardback. Condizione: New. 3rd ed. 2019. This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research proc…ess, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App.
Lingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Condizione: New. pp. 396.
Lingua: Inglese
Editore: Springer Berlin Heidelberg, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Da: moluna, Greven, Germaniamoluna
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Gebunden. Condizione: New. Compact, hands-on, and step-by-step introduction to quantitative market research techniquesDiscusses the theory of important quantitative techniques and links directly to their use in SPSS Includes a wide range of educational element.
Lingua: Inglese
Editore: Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, DE, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Da: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
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Hardback. Condizione: New. 3rd ed. 2019. This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research proc…ess, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App.
Lingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
- Rilegato
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Hardcover. Condizione: Brand New. 3rd edition. 396 pages. 9.25x6.25x1.00 inches. In Stock.
Lingua: Inglese
Editore: Springer, Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
- Rilegato
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know…more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results,and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topicsLinks to additional material and videos via the Springer Multimedia App.
Lingua: Inglese
Editore: Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, DE, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Hardback. Condizione: New. 3rd ed. 2019. This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research proc…ess, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App.
Lingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Sep 2018, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers w…ho wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results,and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topicsLinks to additional material and videos via the Springer Multimedia App 416 pp. Englisch.
Lingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Hardcover. Condizione: Brand New. 3rd edition. 396 pages. 9.25x6.25x1.00 inches. In Stock. This item is printed on demand.
Lingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Condizione: New. Print on Demand pp. 396.
Altre immaginiLingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Buch. Condizione: Neu. A Concise Guide to Market Research | The Process, Data, and Methods Using IBM SPSS Statistics | Marko Sarstedt (u. a.) | Buch | Springer Texts in Business and Economics | xvii | Englisch | 2018 | Springer | EAN 9783662567067 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 6912…1 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
Lingua: Inglese
Editore: Springer, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND pp. 396.
Lingua: Inglese
Editore: Springer, Springer Sep 2018, 2018
Serie: Springer Texts in Business and Economics, Libro 75 di 190. Libro 75 di 190 - Springer Texts in Business and Economics
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Compact, hands-on, and step-by-step introduction to quantitative market research techniquesDiscusses the theory of important quantitative techniques and links directly to their use in SPSSIncludes a wide range of educational elements, such as… learning objectives, keywords, self-assessment tests, and case studiesSpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 416 pp. Englisch.
