9783662585924 - a concise guide to market research: the process, data, and methods using ibm spss statistics di sarstedt, marko (24 risultati)
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Paperback. Condizione: New. This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data man…agement, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App Softcover reprint of the original 3rd ed. 2019.
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Condizione: New. Compact, hands-on, and step-by-step introduction to quantitative market research techniquesDiscusses the theory of important quantitative techniques and links directly to their use in SPSS Includes a wide range of educational element.
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish t…o know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results,and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topicsLinks to additional material and videos via the Springer Multimedia App.
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Taschenbuch. Condizione: Neu. A Concise Guide to Market Research | The Process, Data, and Methods Using IBM SPSS Statistics | Marko Sarstedt (u. a.) | Taschenbuch | Springer Texts in Business and Economics | xvii | Englisch | 2019 | Springer | EAN 9783662585924 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergarte…nstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, DE 2019
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Paperback. Condizione: New. This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data man…agement, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App Softcover reprint of the original 3rd ed. 2019.
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Paperback. Condizione: Brand New. 3rd reprint edition. 396 pages. 9.00x6.00x1.00 inches. In Stock. This item is printed on demand.
Lingua: Inglese
Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Jan 2019 2019
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all re…aders who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results,and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topicsLinks to additional material and videos via the Springer Multimedia App 416 pp. Englisch.
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Da: buchversandmimpf2000, Emtmannsberg, Germaniabuchversandmimpf2000
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Compact, hands-on, and step-by-step introduction to quantitative market research techniquesDiscusses the theory of important quantitative techniques and links directly to their use in SPSSIncludes a wide range of educational elements,…such as learning objectives, keywords, self-assessment tests, and case studiesSpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 416 pp. Englisch.
