9783832538484 - can gamification close the engagement gap of generation y?: a pilot study on the digital startup sector in berlin di schonbohm, avo; urban, katharina (10 risultati)

paperback. Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Paperback. Condizione: new. Paperback. Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go 'the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Paperback. Condizione: Brand New. 111 pages. 9.25x6.50x0.25 inches. In Stock.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Paperback. Condizione: new. Paperback. Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go 'the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Condizione: New. 2014. Paperback. . . . . . Books ship from the US and Ireland.

Condizione: New. 2014. Paperback. . . . . .