ISBN: 9783834930606 - quantitative marketing and marketing management: marketing models and methods in theory and practice (14 risultati)

Hardcover. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

gebundene Ausgabe. Condizione: Gut. 630 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber und kann entsprechende Merkmale aufweisen (Rückenschild, Instituts-Stempel.). In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 1240.

Gebunden. Condizione: New.

Condizione: New. Editor(s): Diamantopoulos, Adamantios; Fritz, Wolfgang; Hildebrandt, Lutz. Num Pages: 627 pages, 100 black & white tables, biography. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 245 x 178 x 39. Weight in Grams: 1202. . 2012. 2012th Edition. hardcover. . . . . …

Condizione: New. In English.

Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers - among them worldwide leading scholars - offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.…

Condizione: New. pp. xxxv + 594.

Condizione: New. Editor(s): Diamantopoulos, Adamantios; Fritz, Wolfgang; Hildebrandt, Lutz. Num Pages: 627 pages, 100 black & white tables, biography. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 245 x 178 x 39. Weight in Grams: 1202. . 2012. 2012th Edition. hardcover. . . . . Books ship from the US and Ireland. …

Hardcover. Condizione: Brand New. 2012 edition. 630 pages. 9.60x6.80x1.50 inches. In Stock.

Condizione: new. Questo è un articolo print on demand.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers - among them worldwide leading scholars - offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems. 632 pp. Englisch.…

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers ¿ among them worldwide leading scholars ¿ offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.Gabler, Betriebswirt.-Vlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 632 pp. Englisch.…

Condizione: New. Print on Demand pp. xxxv + 594 53 Illus.

Condizione: New. PRINT ON DEMAND pp. xxxv + 594.