9783835004566 - leveraging knowledge assets (betriebswirtschaftslehre für technologie und innovation): success factors of external technology commercialization: 53 di lichtenthaler, ulrich (11 risultati)
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Condizione: New. Series: Betriebswirtschaftslehre Fur Technologie Und Innovation. Num Pages: 358 pages, 106 black & white tables, biography. BIC Classification: KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 470. . 2006. Paperback. . . . .
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Condizione: New. Series: Betriebswirtschaftslehre Fur Technologie Und Innovation. Num Pages: 358 pages, 106 black & white tables, biography. BIC Classification: KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 470. . 2006. Paperback. . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Deutscher Universitätsverlag, Deutscher Universitätsverlag Sep 2006, 2006
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The commercialization of knowledge assets either exclusively or in addition to their application inside the firm has recently become an important dimension of the corporate strategies of many industrial firms. Thus, external techno…logy exploitation, e.g. licensing out intellectual property, goes far beyond a marginal activity of commercializing residual technologies. Despite the enormous benefits of some pioneering companies, however, most firms are faced with substantial managerial difficulties in externally leveraging technology.Drawing on a dynamic capability-based understanding of external technology exploitation, Ulrich Lichtenthaler develops a conceptual framework, which addresses the main challenges of commercializing technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation. Accordingly, the book is equally relevant for practitioners and academics in the fields of technology, innovation and intellectual property management. 360 pp. Englisch.
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Ulrich Lichtenthaler ist Wissenschaftlicher Assistent am Lehrstuhl fuer Technologie- und Innovationsmanagement an der WHU - Otto Beisheim School of ManagementUlrich Lichtenthaler analyzes the main challenges of e…xternally leveraging technology with a.
Lingua: Inglese
Editore: Deutscher Universitätsverlag, Deutscher Universitätsverlag Sep 2006, 2006
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external tec…hnology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.Deutscher Universitätsvlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 360 pp. Englisch.
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The commercialization of knowledge assets either exclusively or in addition to their application inside the firm has recently become an important dimension of the corporate strategies of many industrial firms. Thus, external technology…exploitation, e.g. licensing out intellectual property, goes far beyond a marginal activity of commercializing residual technologies. Despite the enormous benefits of some pioneering companies, however, most firms are faced with substantial managerial difficulties in externally leveraging technology.Drawing on a dynamic capability-based understanding of external technology exploitation, Ulrich Lichtenthaler develops a conceptual framework, which addresses the main challenges of commercializing technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation. Accordingly, the book is equally relevant for practitioners and academics in the fields of technology, innovation and intellectual property management.
