9783838339801 - Inoculation-A Promising Proactive Approach In Crisis Communication: Examining Inoculation Process Through Priming, Information Processing, And Resistance di Wan, Hu... (9 risultati)

Condizione: New. pp. 152.

Taschenbuch. Condizione: Neu. Inoculation-A Promising Proactive Approach In Crisis Communication | Examining Inoculation Process Through Priming, Information Processing, And Resistance | Hua-Hsin Wan | Taschenbuch | 152 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838339801 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Proactive strategies such as image promotion have received much attention in crisis communication research. The image building approach functions similarly to the supportive treatments in inoculation, which provide positive arguments that reinforce public's original attitudes toward the organization in order to prevent attitude slippage when encountering attacks. If the supportive treatment in inoculation is comparable to the proactive image promotion strategy in crisis communication, it indirectly suggests the great potential for inoculation as an alternative proactive approach. However, inoculation has never been applied to the crisis communication context before. This study attempts to expand the scope of proactive crisis communication strategies by examining whether inoculation can be effective in conferring resistance to persuasive influence in a crisis scenario. The analysis should shed light on widening our approach to attitude bolstering given negative circumstances, and it should have great applications for public relations practitioners in terms of designing appropriate proactive crisis communication strategies. 152 pp. Englisch.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Proactive strategies such as image promotion have received much attention in crisis communication research. The image building approach functions similarly to the supportive treatments in inoculation, which provide positive arguments that reinforce public s.

Condizione: New. Print on Demand pp. 152 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Condizione: New. PRINT ON DEMAND pp. 152.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Proactive strategies such as image promotion have received much attention in crisis communication research. The image building approach functions similarly to the supportive treatments in inoculation, which provide positive arguments that reinforce public''s original attitudes toward the organization in order to prevent attitude slippage when encountering attacks. If the supportive treatment in inoculation is comparable to the proactive image promotion strategy in crisis communication, it indirectly suggests the great potential for inoculation as an alternative proactive approach. However, inoculation has never been applied to the crisis communication context before. This study attempts to expand the scope of proactive crisis communication strategies by examining whether inoculation can be effective in conferring resistance to persuasive influence in a crisis scenario. The analysis should shed light on widening our approach to attitude bolstering given negative circumstances, and it should have great applications for public relations practitioners in terms of designing appropriate proactive crisis communication strategies.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 152 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Proactive strategies such as image promotion have received much attention in crisis communication research. The image building approach functions similarly to the supportive treatments in inoculation, which provide positive arguments that reinforce public's original attitudes toward the organization in order to prevent attitude slippage when encountering attacks. If the supportive treatment in inoculation is comparable to the proactive image promotion strategy in crisis communication, it indirectly suggests the great potential for inoculation as an alternative proactive approach. However, inoculation has never been applied to the crisis communication context before. This study attempts to expand the scope of proactive crisis communication strategies by examining whether inoculation can be effective in conferring resistance to persuasive influence in a crisis scenario. The analysis should shed light on widening our approach to attitude bolstering given negative circumstances, and it should have great applications for public relations practitioners in terms of designing appropriate proactive crisis communication strategies.