9783838345567 - communication and strategy for marketing life insurance: a test case of donewell insurance company limited in ghana di mensah, nicholas oppong (5 risultati)
- Brossura
Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 43,35
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Communication and strategy for Marketing Life Insurance | A test Case of Donewell Insurance Company Limited in Ghana | Nicholas Oppong Mensah | Taschenbuch | 116 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783838345567 | Verantwortliche Person für die EU: BoD - Books on Demand, In…de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.
- Brossura
- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 49,00
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This publication advances knowledge on the use of communication as a strategic resource for life Insurance marketing in developing countries. It presents a case for the adoption of innovative techniques in the choice of: channels,…contents, mediums, materials, methods, dialects, dielectrics,and humans to appeal to various customers. This scholarly work which has six robust chapters adopts a case study strategy using Kotler and Keller communication planning model with slight modification by the author as a framework to extend knowledge in marketing communications. This was done to equip practitioners and academicians with sound principles for planning Marketing Communication in the life insurance industry for sustainable development and its concomitant positive spill over effect in GDP growth. In conclusion, this publication gives credence to the notion that customers are becoming sophisticated and any communication technique that undermines customer intelligence in the form of deception would not stand the test of time. However, it makes explicit the benefits and blessings of communication that hinge on information and entertainment principles at a level customers can appreciate. 116 pp. Englisch.
- Brossura
- Print on Demand
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 41,05
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mensah Nicholas OppongNicholas Oppong Mensah is a: chemist, marketer, teacher, consultant and an insurance practitioner. Currently, he is a regional manager at Donewell Insurance Company Limited -the 6…th Largest Insurance Company in .
- Brossura
- Print on Demand
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 49,00
EUR 60,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This publication advances knowledge on the use of communication as a strategic resource for life Insurance marketing in developing countries. It presents a case for the adoption of innovative techniques in the choice of: channels, cont…ents, mediums, materials, methods, dialects, dielectrics,and humans to appeal to various customers. This scholarly work which has six robust chapters adopts a case study strategy using Kotler and Keller communication planning model with slight modification by the author as a framework to extend knowledge in marketing communications. This was done to equip practitioners and academicians with sound principles for planning Marketing Communication in the life insurance industry for sustainable development and its concomitant positive spill over effect in GDP growth. In conclusion, this publication gives credence to the notion that customers are becoming sophisticated and any communication technique that undermines customer intelligence in the form of deception would not stand the test of time. However, it makes explicit the benefits and blessings of communication that hinge on information and entertainment principles at a level customers can appreciate.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 116 pp. Englisch.
- Brossura
- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 49,00
EUR 60,96 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This publication advances knowledge on the use of communication as a strategic resource for life Insurance marketing in developing countries. It presents a case for the adoption of innovative techniques in the choice of: channels, conte…nts, mediums, materials, methods, dialects, dielectrics,and humans to appeal to various customers. This scholarly work which has six robust chapters adopts a case study strategy using Kotler and Keller communication planning model with slight modification by the author as a framework to extend knowledge in marketing communications. This was done to equip practitioners and academicians with sound principles for planning Marketing Communication in the life insurance industry for sustainable development and its concomitant positive spill over effect in GDP growth. In conclusion, this publication gives credence to the notion that customers are becoming sophisticated and any communication technique that undermines customer intelligence in the form of deception would not stand the test of time. However, it makes explicit the benefits and blessings of communication that hinge on information and entertainment principles at a level customers can appreciate.
