9783843353441 - Advertising as a marketing communication tool: Differences and similarities between customers' perceptions and company's expectations Case study of Swedish telecomm... (6 risultati)

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Taschenbuch. Condizione: Neu. Advertising as a marketing communication tool | Differences and similarities between customers'' perceptions and company''s expectations Case study of Swedish telecommunication operator Tele2 AB | Karina Petrova (u. a.) | Taschenbuch | 100 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783843353441 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study is an attempt to investigate the correspondence between feelings and attitudes customers possess towards the Tele2's Frank TV commercials and actual Tele2's expectations and anticipations of customers' perceptions. The research was conducted in accordance with the results received from the survey and the interview. One hundred respondents were asked to answer the general questions about the TV commercials as well as the Tele2's advertisements with the main character Black Sheep Frank and slogan 'Born to be cheap'. At the same time the company's expectations were analyzed by means of the interview. After all, the received results revealed the differences and similarities of customers' perceptions and company's expectations. 100 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study is an attempt to investigate the correspondence between feelings and attitudes customers possess towards the Tele2''s Frank TV commercials and actual Tele2''s expectations and anticipations of customers'' perceptions. The research was conducted in accordance with the results received from the survey and the interview. One hundred respondents were asked to answer the general questions about the TV commercials as well as the Tele2''s advertisements with the main character Black Sheep Frank and slogan 'Born to be cheap'. At the same time the company''s expectations were analyzed by means of the interview. After all, the received results revealed the differences and similarities of customers'' perceptions and company''s expectations.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 100 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study is an attempt to investigate the correspondence between feelings and attitudes customers possess towards the Tele2's Frank TV commercials and actual Tele2's expectations and anticipations of customers' perceptions. The research was conducted in accordance with the results received from the survey and the interview. One hundred respondents were asked to answer the general questions about the TV commercials as well as the Tele2's advertisements with the main character Black Sheep Frank and slogan 'Born to be cheap'. At the same time the company's expectations were analyzed by means of the interview. After all, the received results revealed the differences and similarities of customers' perceptions and company's expectations.