Isbn: 9783843364799 - customers' behaviour towards small car in unorganized environment: an analytical study (6 risultati)

Taschenbuch. Condizione: Neu. Customers' Behaviour towards Small Car in Unorganized Environment | An Analytical Study | Chimun Kumar Nath | Taschenbuch | 92 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783843364799 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Over the last decade Car manufacturing companies are facing new challenges to serve the ever-changing customer attitude towards the purchase of new generation car. As very discernible studies have been carried out to see the customers' behaviour towards car market in unorganized environment, this work aims at making a correlation analysis of the responses of customers regarding various attribute ratings of a small car. Further it also seeks to determine the underlying benefits consumers are looking from a new generation car by classifying them according to their relative importance they put in the attribute ratings by the method of principal component analysis. It has been observed that customers are purchasing new generation car because of several considerations mainly attributed to major factors like Economic and Social benefit factor. The analysis should help in shedding some light on this exciting environment, and should be especially useful to marketing professionals working in car market to understand their customers behaviour, or anyone else who may be considering utilizing the unorganized environment for marketing efforts. 92 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Over the last decade Car manufacturing companies are facing new challenges to serve the ever-changing customer attitude towards the purchase of new generation car. As very discernible studies have been carried out to see the customers' behaviour towards car market in unorganized environment, this work aims at making a correlation analysis of the responses of customers regarding various attribute ratings of a small car. Further it also seeks to determine the underlying benefits consumers are looking from a new generation car by classifying them according to their relative importance they put in the attribute ratings by the method of principal component analysis. It has been observed that customers are purchasing new generation car because of several considerations mainly attributed to major factors like Economic and Social benefit factor. The analysis should help in shedding some light on this exciting environment, and should be especially useful to marketing professionals working in car market to understand their customers behaviour, or anyone else who may be considering utilizing the unorganized environment for marketing efforts.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Nath Chimun KumarDr. Chimun Kumar Nath an M.com,PGDM and Ph.D.,has started his career in Davenport McLeod Group,Kolkata in 1998 and joined the Department of Commerce, Dibrugarh University as Assistant Professor in the year 2002. H. …

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Over the last decade Car manufacturing companies are facing new challenges to serve the ever-changing customer attitude towards the purchase of new generation car. As very discernible studies have been carried out to see the customers¿ behaviour towards car market in unorganized environment, this work aims at making a correlation analysis of the responses of customers regarding various attribute ratings of a small car. Further it also seeks to determine the underlying benefits consumers are looking from a new generation car by classifying them according to their relative importance they put in the attribute ratings by the method of principal component analysis. It has been observed that customers are purchasing new generation car because of several considerations mainly attributed to major factors like Economic and Social benefit factor. The analysis should help in shedding some light on this exciting environment, and should be especially useful to marketing professionals working in car market to understand their customers behaviour, or anyone else who may be considering utilizing the unorganized environment for marketing efforts.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 92 pp. Englisch.…