9783844306316 - innovative entry strategy makes you go further: creating an entry strategy based on the combination of porter's five forces and the blue ocean strategy for a pizza restaurant di chen, lotus hepeng (9 risultati)

Lingua: Inglese
Editore: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
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Condizione: New. pp. 108.

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Taschenbuch. Condizione: Neu. Innovative Entry Strategy Makes You Go Further | Creating an Entry Strategy Based on the Combination of Porter's Five Forces and the Blue Ocean Strategy for a Pizza Restaurant | Lotus Hepeng Chen | Taschenbuch | 108 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844306316 | Verantw…ortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

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Condizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing theo…ries: Porter¿s Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter¿s analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market.

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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two exist…ing theories: Porter's Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter's analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market. 108 pp. Englisch.

Lingua: Inglese
Editore: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. Print on Demand pp. 108 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Lingua: Inglese
Editore: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND pp. 108.

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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing…theories: Porter¿s Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter¿s analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 108 pp. Englisch.

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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing t…heories: Porter's Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter's analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market.