9783844306804 - advertising efficiency and effectiveness in the palestinian banking sector: a quest for measuring parameters di zedan salem, mohammad; h. kheirelsid, musa (6 risultati)
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Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 66,50
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Advertising Efficiency and Effectiveness in the Palestinian Banking Sector | A Quest for Measuring Parameters | Mohammad Zedan Salem (u. a.) | Taschenbuch | 344 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844306804 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lenge…richer Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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EUR 246,43
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paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 79,00
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book aims to evaluate the level of banking advertising efficiency and effectiveness in Palestine. To achieve its objectives, the book researched the internal and external banking environments in Palestine. This was done after…so much attention was paid to advertising media selection and the special evaluation process dictated by the history of Palestine. Readers of this book know that writing on Palestinian problems especially economic problems requires avoiding political issues that may distract the attention of authors from their main purpose which is to find solutions and give recommendations to overcome some technical economic problems. In order to achieve our objectives, we had to clarify the two basic concepts, efficiency and effectiveness, and design methods for measuring their effects on our advertising plans. We were able to show that calculating and using these two concepts is independent of environmental variations. Finally, we recommend that bank managers should use the redefined concepts of efficiency and effectiveness to examine the strengths and weaknesses of their advertising plans. 344 pp. Englisch.
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Da: moluna, Greven, Germaniamoluna
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EUR 63,42
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Zedan Salem MohammadMohammad Zedan Salem is an Assistant Professor of Marketing at University College of Applied Sciences, Palestine. His current research interests are in marketing. Musa H. Kheirelsid… is an Associate Professor in.
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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EUR 79,00
EUR 60,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book aims to evaluate the level of banking advertising efficiency and effectiveness in Palestine. To achieve its objectives, the book researched the internal and external banking environments in Palestine. This was done after so m…uch attention was paid to advertising media selection and the special evaluation process dictated by the history of Palestine. Readers of this book know that writing on Palestinian problems especially economic problems requires avoiding political issues that may distract the attention of authors from their main purpose which is to find solutions and give recommendations to overcome some technical economic problems. In order to achieve our objectives, we had to clarify the two basic concepts, efficiency and effectiveness, and design methods for measuring their effects on our advertising plans. We were able to show that calculating and using these two concepts is independent of environmental variations. Finally, we recommend that bank managers should use the redefined concepts of efficiency and effectiveness to examine the strengths and weaknesses of their advertising plans.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 344 pp. Englisch.
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- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 79,95
EUR 62,65 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book aims to evaluate the level of banking advertising efficiency and effectiveness in Palestine. To achieve its objectives, the book researched the internal and external banking environments in Palestine. This was done after so mu…ch attention was paid to advertising media selection and the special evaluation process dictated by the history of Palestine. Readers of this book know that writing on Palestinian problems especially economic problems requires avoiding political issues that may distract the attention of authors from their main purpose which is to find solutions and give recommendations to overcome some technical economic problems. In order to achieve our objectives, we had to clarify the two basic concepts, efficiency and effectiveness, and design methods for measuring their effects on our advertising plans. We were able to show that calculating and using these two concepts is independent of environmental variations. Finally, we recommend that bank managers should use the redefined concepts of efficiency and effectiveness to examine the strengths and weaknesses of their advertising plans.
