9783844320343 - A Comparative Analysis of Four Chanel Advertisements: Branding through 100 years di Hviid, Marlene; Lerhard Jakobsen, Britt (5 risultati)

Taschenbuch. Condizione: Neu. A Comparative Analysis of Four Chanel Advertisements | Branding through 100 years | Marlene Hviid (u. a.) | Taschenbuch | 64 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844320343 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel's branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel's branding and accounts for which group of segmentation the Chanel customers belong to. 64 pp. Englisch.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hviid MarleneBA in English and European Studies. Currently master students in English, Marketing Communication and PR at Aarhus School of Business, Aarhus University, Denmark. Self-announced fashion experts.Autor/Autorin: .

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is an academic dedication to one of history''s greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel''s branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel''s branding and accounts for which group of segmentation the Chanel customers belong to.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 64 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel's branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel's branding and accounts for which group of segmentation the Chanel customers belong to.