ISBN: 9783846534250 - application of social networking in library services marketing: implications of e word-of-mouth (6 risultati)

Taschenbuch. Condizione: Neu. Application of Social Networking in Library Services Marketing | Implications of E Word-Of-Mouth | Md. Abul Kalam Siddike | Taschenbuch | 188 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783846534250 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The main objective of this study is to investigate the use of social networking sites (SNSs) for marketing of academic library services. Specifically the objectives are to: explore the use of SNSs by academic libraries, investigate the perceptions of academic librarians towards marketing of library services through SNSs, and determine the predictors that may influence users engagement in the electronic word-of-mouth (eWOM) via SNSs. This study employs the qualitative and quantitative approach. It is conducted sequentially in three phases. First, the priority is to explore the social networking sites (SNSs) used by the academic libraries in Malaysia by means of web analysis of academic library websites and library SNSs pages. The second phase involves structured interviews to investigate the perceptions of academic librarians on the use of SNSs for marketing of academic library services. Finally, the third phase focuses on quantitative method through a survey to determine the predictors that influence user s engagement in electronic word-of-mouth (eWOM) through SNSs. 188 pp. Englisch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Siddike Md. Abul KalamMd. Abul Kalam Siddike is currently a research student at the School of Knowledge Science in Japan Advanced Institute of Science and Technology, Japan under Ministry of Education, Culture, Sports, Science and Te. …

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The main objective of this study is to investigate the use of social networking sites (SNSs) for marketing of academic library services. Specifically the objectives are to: explore the use of SNSs by academic libraries, investigate the perceptions of academic librarians towards marketing of library services through SNSs, and determine the predictors that may influence users engagement in the electronic word-of-mouth (eWOM) via SNSs. This study employs the qualitative and quantitative approach. It is conducted sequentially in three phases. First, the priority is to explore the social networking sites (SNSs) used by the academic libraries in Malaysia by means of web analysis of academic library websites and library SNSs pages. The second phase involves structured interviews to investigate the perceptions of academic librarians on the use of SNSs for marketing of academic library services. Finally, the third phase focuses on quantitative method through a survey to determine the predictors that influence user s engagement in electronic word-of-mouth (eWOM) through SNSs.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The main objective of this study is to investigate the use of social networking sites (SNSs) for marketing of academic library services. Specifically the objectives are to: explore the use of SNSs by academic libraries, investigate the perceptions of academic librarians towards marketing of library services through SNSs, and determine the predictors that may influence users' engagement in the electronic word-of-mouth (eWOM) via SNSs. This study employs the qualitative and quantitative approach. It is conducted sequentially in three phases. First, the priority is to explore the social networking sites (SNSs) used by the academic libraries in Malaysia by means of web analysis of academic library websites and library SNSs pages. The second phase involves structured interviews to investigate the perceptions of academic librarians on the use of SNSs for marketing of academic library services. Finally, the third phase focuses on quantitative method through a survey to determine the predictors that influence user's engagement in electronic word-of-mouth (eWOM) through SNSs.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 188 pp. Englisch.…