Isbn: 9783848429837 - brand extensions in indian context: the impact of brand extensions on new product choice (4 risultati)

Taschenbuch. Condizione: Neu. Brand Extensions in Indian Context | The Impact of Brand Extensions on New Product Choice | Dhananjay Bapat | Taschenbuch | Englisch | LAP Lambert Academic Publishing | EAN 9783848429837 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Paperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketers have recognized that strong brands can be leveraged through brand extensions. There is reliance on brand extensions while launching new products. The book covers consumer evaluation of brand extension in hypothetical categories in an Indian context. In addition, Employee's perception, distributor study, retailer study and experimental study is part of the book. The book intends to offer very interesting insights to marketing students. The success evaluations of Lux is compared with that of Nirma in deodarant category; Amul is compared with Maggi in Potato Chips category, LIC is comapared with Reliance in banking categort Bajaj in car and Tata in bikes category. Although this appears hypothetical extensions, many of the extensions have become reality and will become reality in future. The study also captures the evaluation of India Post in Banking category.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bapat DhananjayDr. Dhananjay Bapat is currently Assistant Professor at National Institute of Bank Management (NIBM) in India. He holds Ph. D from Sardar Patel University,India. He conducts executive training programmes at NIBM. He .…