Isbn: 9786139476435 - virtual customer interactions and customer-producer relationships: impact of customer interactions on customer-producer relationships using virtual customer environments (6 risultati)

Paperback. Condizione: Brand New. 160 pages. 8.66x5.91x0.37 inches. In Stock.

Taschenbuch. Condizione: Neu. Virtual Customer Interactions and Customer-Producer Relationships | Impact of Customer Interactions on Customer-Producer Relationships using Virtual Customer Environments | Ishani Weerasinghe (u. a.) | Taschenbuch | 160 S. | Englisch | 2019 | LAP LAMBERT Academic Publishing | EAN 9786139476435 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Internet has created a tremendous impact on customer-producer communication, which is a strategic variable for the success of the business. Consequently, organizations have established Virtual Customer Environments (VCEs) such as interactive websites with online discussion forums, corporate pages in social networks, corporate blogs et cetera, which enable customers and producers to interact with each other. Such VCEs can be in different forms depending on the customer's role, played as product conceptualist, product designer, product tester, product supporter and product marketer. Interactions by customers concerning VCEs always return them as an online experience and relationship marketing is an outcome of online customer experience. The initial model of this study was developed using this theory and the study attempts to examine the impact of customer interactions on the nature of customer relationships with firms using product support oriented VCEs of the tourist hotels in Sri Lanka. The research analysis was based on 52 tourist hotels from five-star to two-star by following the purposive sampling technique. 160 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Internet has created a tremendous impact on customer-producer communication, which is a strategic variable for the success of the business. Consequently, organizations have established Virtual Customer Environments (VCEs) such as interactive websites with online discussion forums, corporate pages in social networks, corporate blogs et cetera, which enable customers and producers to interact with each other. Such VCEs can be in different forms depending on the customer's role, played as product conceptualist, product designer, product tester, product supporter and product marketer. Interactions by customers concerning VCEs always return them as an online experience and relationship marketing is an outcome of online customer experience. The initial model of this study was developed using this theory and the study attempts to examine the impact of customer interactions on the nature of customer relationships with firms using product support oriented VCEs of the tourist hotels in Sri Lanka. The research analysis was based on 52 tourist hotels from five-star to two-star by following the purposive sampling technique.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Weerasinghe IshaniIshani is a director of Global Education and Training Academy (Pvt) Ltd in Sri Lanka. She obtained her B.Sc. in Business Management from the University of Sabaragamuwa (2007) and then completed her M.Sc. in Manageme.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The Internet has created a tremendous impact on customer-producer communication, which is a strategic variable for the success of the business. Consequently, organizations have established Virtual Customer Environments (VCEs) such as interactive websites with online discussion forums, corporate pages in social networks, corporate blogs et cetera, which enable customers and producers to interact with each other. Such VCEs can be in different forms depending on the customer¿s role, played as product conceptualist, product designer, product tester, product supporter and product marketer. Interactions by customers concerning VCEs always return them as an online experience and relationship marketing is an outcome of online customer experience. The initial model of this study was developed using this theory and the study attempts to examine the impact of customer interactions on the nature of customer relationships with firms using product support oriented VCEs of the tourist hotels in Sri Lanka. The research analysis was based on 52 tourist hotels from five-star to two-star by following the purposive sampling technique.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 160 pp. Englisch.…