Isbn: 9786206915225 - brand ux: the influence of the brand on the user experience in e-commerce (5 risultati)

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  • Lingua: Inglese

    Editore: Our Knowledge Publishing, 2023

    6206915220 / 9786206915225

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    Da: moluna, Greven, Germaniamoluna

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    EUR 43,43

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    Condizione: New.

  • Lingua: Inglese

    Editore: Our Knowledge Publishing, 2023

    6206915220 / 9786206915225

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    Da: preigu, Osnabrück, Germaniapreigu

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    Taschenbuch. Condizione: Neu. Brand UX | The influence of the brand on the user experience in e-commerce | Thiago Guimarães Estácio | Taschenbuch | Englisch | 2023 | Our Knowledge Publishing | EAN 9786206915225 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

  • Lingua: Inglese

    Editore: Our Knowledge Publishing Dez 2023, 2023

    6206915220 / 9786206915225

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    • Print on Demand

    Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

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    EUR 54,90

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    Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 64 pp. Englisch.

  • Lingua: Inglese

    Editore: Our Knowledge Publishing, 2023

    6206915220 / 9786206915225

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    • Print on Demand

    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The user experience in digital artefacts has been emphasised by professionals in the field and by companies as a factor that adds value to brands, especially in the context of e-commerce. Brands and their attributes, in turn, are determining factors from the outset of this experience. This study sought to verify how this relationship takes place from the point of view of 30 users by analysing the content of semi-structured interviews. The results suggest how some factors influence the user experience in e-commerce and how the relationship between brand and UX is a two-way street and comprehensive. Based on these results, suggestions are given for consideration in e-commerce experience design.

  • Lingua: Inglese

    Editore: Our Knowledge Publishing Dez 2023, 2023

    6206915220 / 9786206915225

    • Brossura
    • Print on Demand

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000

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    Condizione: Nuovo

    EUR 54,90

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    Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The user experience in digital artefacts has been emphasised by professionals in the field and by companies as a factor that adds value to brands, especially in the context of e-commerce. Brands and their attributes, in turn, are determining factors from the outset of this experience. This study sought to verify how this relationship takes place from the point of view of 30 users by analysing the content of semi-structured interviews. The results suggest how some factors influence the user experience in e-commerce and how the relationship between brand and UX is a two-way street and comprehensive. Based on these results, suggestions are given for consideration in e-commerce experience design.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 64 pp. Englisch.