9786207459995 - CONSUMER PERCEPTION AND PURCHASE INTENTION: TOWARDS LABELED FOOD PRODUCTS IN NEPAL di Thapa, Gopal; Karki, Sudip (6 risultati)

Taschenbuch. Condizione: Neu. CONSUMER PERCEPTION AND PURCHASE INTENTION | TOWARDS LABELED FOOD PRODUCTS IN NEPAL | Gopal Thapa (u. a.) | Taschenbuch | Englisch | 2024 | LAP LAMBERT Academic Publishing | EAN 9786207459995 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 108 pp. Englisch.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Private label branding, store brand and retail brand are the terms which are used indistinctly to describe brands of consumer goods that are produced according to a retailer and marketed under a retailer name through the retailer outlets. Private label bran.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Private label branding, store brand and retail brand are the terms which are used indistinctly to describe brands of consumer goods that are produced according to a retailer and marketed under a retailer name through the retailer outlets. Private label brands are the brands which are managed and owned by the retailers. From the consumers' standpoint, private label brands provide with a competitive alternative to manufacturer brands based on lower prices, due to their lower costs. This study is based on answering what are the factors that a consumer can perceive better regarding private label branding and what factors affects the personal label brand of retailers. No substantial research has been found in the field of private label branding in the context of Nepal.This study is based on the primary data collection from different consumers who uses private labeled food products. Total of 260 respondents were taken as a sample for this study and convenience sampling method was used for data collection. It has been found that three variables namely perceived value, perceived price and trust have significant positive impact on purchase intention of private labeled food products.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 108 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Private label branding, store brand and retail brand are the terms which are used indistinctly to describe brands of consumer goods that are produced according to a retailer and marketed under a retailer name through the retailer outlets. Private label brands are the brands which are managed and owned by the retailers. From the consumers' standpoint, private label brands provide with a competitive alternative to manufacturer brands based on lower prices, due to their lower costs. This study is based on answering what are the factors that a consumer can perceive better regarding private label branding and what factors affects the personal label brand of retailers. No substantial research has been found in the field of private label branding in the context of Nepal.This study is based on the primary data collection from different consumers who uses private labeled food products. Total of 260 respondents were taken as a sample for this study and convenience sampling method was used for data collection. It has been found that three variables namely perceived value, perceived price and trust have significant positive impact on purchase intention of private labeled food products.