Isbn: 9787030748409 - consumer purchasing decision-making behavior in an immersive interactive shopping environment(chinese edition) (1 risultati)

paperback. Condizione: New. Paperback. Pub Date: 2024-01 Pages: 287 Language: Chinese Publisher: Science Press Research on Consumer Purchase Decision Behavior in Immersive Interactive Shopping Environment systematically studies the impact of immersive interactive systems supported by VR/AR/MR technology on consumer decision-making behavior. The main contents include the introduction of immersive interactive technology. the characterization and measurement of immersive interactive experience. the coordination of immersiv.…