Isbn: 9787111483908 - 【旧书二手书9成新】消费者行为学 王曼,白玉苓著 机械工业出版社 9787111483908 (1 risultati)

paperback. Condizione: New. Language:Chinese.Pub Date: 2014-11-01 Publisher: Machinery Industry Press book draws extensively on the latest achievements of research on consumer behavior at home and abroad. coupled with experience in the teaching of Consumer Behavior course accumulated comprehensive introduction and understand the key concepts related to consumer behavior. consumer behavior research foundation connotation and specific methods of consumer behavior on the needs of consumers and elaborated buying motives. co.…