ISBN: 9787111667605 - 正版 市场营销原理（亚洲版·原书第4版）菲利普科特勒 广告营销 市场营销学 工商管理 机械工业出版社 (1 risultati)

paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2020-12-01 Pages: 524 Publisher: Machinery Industry Press This book is a classic textbook written by marketing master Kotler and others specifically for students and teachers of Asian marketing majors.?This book emphasizes that marketing is a highly creative science and art of managing profitable customer relationships. Marketers must attach great importance to customer relationships.?Aiming at this topic. the book launched a detailed discussion.?At the s.…