Isbn: 9787115563279 - 消费者行为学 (1 risultati)

paperback. Condizione: New. Paperback. Pub Date: 2021-06-01 Pages: 228 Language: Chinese Publisher: Peoples Posts and Telecommunications Publishing House This book is compiled with the idea of ??theory + case + practice. comprehensively and systematically studying the phenomenon of consumer behavior and its Laws. including the impact of consumer perception. perception. temperament. personality. self-concept. lifestyle and other psychological factors on consumer behavior; income. culture. subculture. customs. popularity.…