Isbn: 9787115598479 - 市场营销基础与实务（微课版 第2版）9787115598479张丽，郭凤兰，张纬卿 (1 risultati)

paperback. Condizione: New. Paperback.Pub Date:2023-01 Pages:198 Language:Chinese Publisher:People's Posts and Telecommunications Press Based on the talent training goals of higher vocational colleges and the needs of corporate marketing positions. this textbook divides the content into 4 modules. namely. understanding marketing. analyzing marketing opportunities. making marketing decisions. marketing control and marketing innovation. Under the modules. 11 projects consistent with the requirements of actual job position. …