Isbn: 9787121277498 - 创新的扩散(第5版) (1 risultati)

Hardcover. Condizione: New. Language:Chinese.HardCover. Pub Date: 2016-1-1 Publisher: Electronic Industry Press diffusion of innovation theory is one of the classical theory of communication effects research by author EM Rogers in the 1960s on the adoption of a proposed media persuasion people accept new ideas. new theories things. new products. focusing on mass media impact on society and culture. This book describes all aspects of the innovation process. such as product innovation process generates innovative decision.…