Isbn: 9787300224251 - 消费者行为分析与实务（“十二五”职业教育国家规划教材 经全国职业教育教材审定委员会审定） (1 risultati)

paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2016-05-01 Pages: 188 Publisher: renmin university of China publishing house Book is basically followed the consumer purchase decision process and its internal and external factors affecting the main line. which mainly includes: the concept and characteristics of consumer behavior. the significance of the study of consumer behavior. type and process of consumer purchase decision. consumer perception. learning and attitude.…