ISBN: 9787300228235 - "十三五"普通高等教育应用型规划教材·市场营销:消费者行为分析与实务 (1 risultati)

paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2016-04-01 Pages: 240 Publisher: Theory and Methods of China Renmin University Press book on the integrated use of management. psychology. behavioral science and marketing. and other related disciplines. to fully absorb and learn from domestic and foreign consumption * behavior learn new marketing practices and research results. combined with the new features of consumer behavior under Internet and mobile Internet. elaborated the basic theory of consumer .…