Isbn: 9787300298733 - 【正版速发】人大社自营 市场营销：课程思政与互联网创新（第2版） （高等学校经济管理类主干课程教材）孟韬 / 中国人民大学出版社 (1 risultati)

paperback. Condizione: New. Paperback.Pub Date:2021-10 Pages:395 Language:Chinese Publisher:China Renmin University Press This is a marketing textbook that integrates the value guidance of course ideological and political education with content innovation in the Internet era. The first edition of this book attempts to integrate value orientation. traditional culture and business spirit to show the characteristics of the development of Chinese marketing theory and practice. The second edition highlights the orientation o.…