Lingua: Inglese
Editore: China Renmin University Press, 2023
ISBN 10: 7300314074 ISBN 13: 9787300314075
Da: liu xing, Nanjing, JS, Cina
EUR 72,57
Quantità: 3 disponibili
Aggiungi al carrellopaperback. Condizione: New. Paperback.Pub Date:2023-01 Pages:259 Language:Chinese Publisher:China Renmin University Press Consumer Behavior Analysis (New 21st Century Higher Vocational Education Excellent Textbook · Marketing Series) analyzes the research object. research content and practical significance of consumer behavior. The whole textbook consists of four modules: the basics of consumer behavior analysis. individual and group factors affecting consumers. commodity and environmental factors affecting cons.