Isbn: 9787300323121 - market research and forecasting (2nd edition. new high-quality textbook for higher vocational education in the 21st century)/marketing series(chinese edition) (1 risultati)

paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2024-01 Pages: 268 Publisher: China Renmin University Press The textbook is based on the real job positions of market research and revolves around the market research work process. It is divided into 9 projects and 30 tasks. including job responsibilities of market researchers. copywriting investigation. field investigation. sampling survey technology. questionnaire design. data collation and analysis. quantitative prediction. qualitative prediction. and .…