9787301271575 - 消费者行为学(第2版) (1 risultati)

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Da: liu xing, Nanjing, JS, Cinaliu xing
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 75,87
EUR 15,42 spedizioneSpedito da Cina a U.S.A.Quantità: 5 disponibili
paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2017-12-01 Pages: 338 Publisher: Cambridge university press This book from the perspective of management and application. follow the consumer decision-making process and influence factors of consumer behavior to write this thread.This book is divided into six part…s: the first part is introduction;The second part is the consumer buying behavior and decision making process;The third part is the consumer psychological activity..