ISBN: 9787301298602 - 营销渠道管理（第三版） (1 risultati)

paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2018-09-01 Pages: 388 Publisher: Peking University Press Marketing Channel Management (Second Edition) was selected as the Twelfth Five-Year national planning textbook. Since its publication in 2012. it has been printed 8 times. with a cumulative sales of nearly 30.000 copies. and has won numerous awards in advanced textbooks. This book introduces the basic concepts and basic theories of marketing channels. discusses marketing.…