Lingua: Inglese
ISBN 10: 730132099X ISBN 13: 9787301320990
Da: liu xing, Nanjing, JS, Cina
EUR 94,40
Quantità: 3 disponibili
Aggiungi al carrellopaperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2021-06 Pages: 372 Publisher: Peking University Press This book is a core course for insurance majors in economics and management colleges. While comprehensively and systematically discussing insurance marketing theory. it focuses on cultivating students' practical insurance marketing capabilities. The book is divided into thirteen chapters: Overview of insurance marketing; Insurance marketing subjects and marketing system; Insurance marketing management;.