9787301327036 (1 risultati)
Lingua: Inglese
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 74,12
EUR 15,56 spedizioneSpedito da Cina a U.S.A.Quantità: 3 disponibili
paperback. Condizione: New. Language:Chinese.Paperback.Pub Date:2023-02 Pages:268 Publisher:Peking University Press This book expounds on the concepts of relationship marketing. customer value. and database marketing from the perspective of CRM concept. CRM technology. and CRM implementation. It introduces the knowledge of CRM a…pplication system. data warehouse. and data mining. and analyzes the methods of CRM project implementation and the factors affecting the implementation effect. The revised edition has basically r.
