9787301339961 (1 risultati)

Lingua: Inglese
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 85,38
EUR 15,53 spedizioneSpedito da Cina a U.S.A.Quantità: 3 disponibili
paperback. Condizione: New. Language:Chinese.Paperback.Pub Date:2023-08 Pages:380 Publisher:Peking University Press This book takes planning. organization. leadership and control as the four major management functions as the structural framework. comprehensively introduces the basic concepts. basic theories and basic operating p…rocedures of marketing channel management. and aims to cultivate students' theoretical literacy and practical operation ability to discover. analyze and solve problems. Since the first edition of.