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paperback. Condizione: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: 2013 Pages: 302 Language: Chinese in Publisher: Tsinghua University Press marketing is an interesting study. Marketing knowledge learning. we can understand how an enterprise should adapt to the market. how to guide the market. as well as how to create a market. and can also teach you how to run your business. and how making money through marketing. can also tell you how to hit the enterprise caused a brand and therefore get more revenue. Learning Practical Encyclopedia Quick Series: the marketing skills Quick Collection (instances Platinum Edition) proceeding from the interests of the business and marketing people. using a combination of case and knowledge to explain. and interspersed with fun comic of various marketing knowledge to explain in detail. Learning Practical Encyclopedia Quick Series: Marketing Tips Quick Collection (instances Platinum Edition) structural system. reasonable. case close to the actual guidance practicable. to explain the clarity. the best choice of reading and learning. Learning Practical Encyclopedia Quick Series: (example marketing skills Quick Collection Platinum Edition) for just getting started marketing the readers and the readers are engaged in marketing activities. as well as major college courses related professional students in reading reading. at the same time also suitable for all interested in the marketing of readers. Contents: Chapter 1 marketing of the necessary knowledge of marketing in a warm-up exercise 1.1 What is a successful marketing - understand the market and customer needs what you want to succeed you 1.3 - there are plans to develop a marketing strategy 1.4 to 1.2 targeted - Prepare an integrated marketing plan mercury 1.5 contacts is the best form of social capital - how to build customer relationships 1.6 how to do better marketing value of 1.7 all resources together - integrated marketing - from the customer Chapter 2 of the concept of empathy to understand consumers and markets 2.1 the social inevitable question - marketing environment. marketing macro environment. marketing micro-environment 2.2 respond rapidly to critical - 2.3 consumer marketing information integration all want what 2.4 commercial purchaser in Chapter 3 of what 2 do a nice marketing strategy the sentiment marketing planning 3.1 What is marketing planning 1 planning is brainstorming an important role in the marketing planning. How marketing planning 3.2 What is a good marketing plan a good marketing plan standard how to solve the problem 3.3 you consider what the marketing plan implementation process. marketing concept to market-based knowledge of marketing concept 3.4 marketing plan should rally how to rally. rally in three ways 3.5 market research to do. market research how to conduct market research 4.1 Products of Chapter 4 of the marketing plan combat training is benevolent - - Product marketing plan creative planning 2 new product planning 3 product promotion planning is also important to change the image of existing products 4.2 channels - distribution channels. marketing planning a number of agents. agents 3 4.3 The solution of the conflict is short horse saddle - corporate image planning concept of identification is planning 2. behavior recognition planning 3. the visual identification planned 4.4 quickly winning one - marketing system planning a chain operation. franchise 3. agency system 4.5 application of new technologies - network marketing planning an initial understanding of the network marketing . the people and events of the three marketing management 4 5 brand that little thing to teach you marketing tips References 7 marketing articles pricing of learningFour Satisfaction guaranteed,or money back.