Isbn: 9787302432722 - 普通高等院校"十三五"规划教材:市场营销理论与实务 (1 risultati)

paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2016-05-01 Pages: 318 Publisher: Tsinghua University Press. the book is divided into sixteen chapters. including market and marketing. marketing environment analysis. market and consumer purchase behavior analysis. market and organization buyer behavior analysis. marketing research and forecasting. marketing strategy. competitor analysis. and competitive marketing strategies. target marketing strategy. product strategy. pricing strategy. distribution chan.…