9787302543046 - 服务营销理论与实务（第三版）/高职高专市场营销专业精品系列教材 (1 risultati)
Service Marketing Theory and Practice (Third Edition)/High Vocational College Marketing Specialty Series Teaching Materials(Chinese Edition)
LIU HONG YI . YU SHI HONG . XIA DONG . LIU YING . WANG GUO LI DENG BIAN
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 76,60
EUR 15,40 spedizioneSpedito da Cina a U.S.A.Quantità: 3 disponibili
paperback. Condizione: New. Paperback. Pub Date: 2009-06-01 Pages: 225 Language: Chinese Publisher: Tsinghua University Press Service Marketing Theory and Practice (Third Edition)/High Vocational and Technical College Marketing Specialty Series Textbooks The content includes service marketing introduction . Service consumption b…ehavior. service marketing concept. service marketing strategy. service market segmentation selection and positioning. service product strategy. service pricing strategy. service channel strategy.
