Isbn: 9787302600824 - digital marketing: strategy. implementation and practice (7th edition) (excellent business administration textbook translation series · marketing series)(chinese edition) (1 risultati)

paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic consultant to the BBC. It contains both relevant theoretical knowledge and a large number of practical cases. The author starts with how digital technology has changed marketing activities. analyzes the online market from both the m.…