9787302600824 - digital marketing: strategy. implementation and practice (7th edition) (excellent business administration textbook translation series · marketing series)(chinese edition) di [ ying ] dai fu· cha fei ( dave chaffey ) deng (1 risultati)
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Da: liu xing, Nanjing, JS, Cinaliu xing
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paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic consultant to the BBC. It contains bo…th relevant theoretical knowledge and a large number of practical cases. The author starts with how digital technology has changed marketing activities. analyzes the online market from both the m.
