ISBN: 9787504392695 - deliberate innovation: a guide to understanding real consumer needs - an innovation methodology used by tech giants like ibm. uncover hidden needs and ... the heart of the consumer.(chinese edition) (1 risultati)

paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2024-10 Pages: 192 Publisher: China Radio & Television Press Most books on innovation on the market focus on how to cultivate innovation and brainstorming. This book specifically explores the nature and methods of innovation. The author argues that many innovation attempts fail because customers are indifferent. while also indicating that the key to successful innovation is discovering unmet needs. Through exploring typical cases. such as how oulcycle cha.…