9787505383333 - The CRM principles the design. Practice He Rongqin with Publishing House of Electronics Industry(Chinese Edition) (1 risultati)

paperback. Condizione: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2003-01-01 Pages: 504 Publisher: Publishing House of Electronics Industry title: CRM principles of design. Practice Original Price: 49.00 yuan: He Rongqin Publisher: Electronic Industry Press Publication Date: 2003 - 1-1ISBN: 9787505383333 Words: 538 1000 Page: 504 Edition: 1 Edition 1 Binding: Paperback: Weight: Editor's Choice books of his years of CRM development. practical experience and management experience of Chinese and foreign enterprises unreservedly summarize to the reader. CRM software design. book design articles for CRM designers provide a wealth of technical information the women strong CRM business process design. data mining technology applications. product prices configurations. wireless application design. and application integration on rare disclosure of the technical content of other books. rare reference books of the company CEOs and those interested in pursuing a professional CRM software design and implementation. EXECUTIVE SUMMARY This is a comprehensive systematic exposition of customer relationship management (CRM) technology management books. Of use to ask questions. to solve the problem of writing style. the precise definition of the CRM concept on the basis of the CRM application system design thinking. design platform. CRM practice the best way to the establishment of the CRM software project and implementation of a multi-faceted discussed in detail. The book CRM triangle concept. a computer model of the customer relationship. CRM business processes. application design. and the next best NBA as the core CRM practical methodology book of years of research and practice experience. allows readers a comprehensive. a thorough understanding of the core concept of CRM. and effectively improve the enterprise's CRM practice. The target audience of the book is the the CRM project design. implementation of the staff. the majority of CRM research and enthusiasts as well as business leaders. managers. marketing manager. Also be used as a college computer science. information management. postgraduate and undergraduate teaching materials. Table of Contents Part 1. Chapter 1. of the principle of what impetus to the development of the CRM. customer relationship management Chapter 2 Chapter 3 Chapter 5 CRM CRM applications in e-commerce positioning Chapter 4 CRM software market positioning and industry application history and future CRM product design ideas Chapter 7 of the design. Chapter 6 of Part 2 of CRM applications CRM application system design platform Chapter 8 basic functional modules of CRM applications and design principles of Chapter 9 call centers and customer contact centers Chapter 10 Chapter 12 Chapter 11 configuration and pricing application of data warehouse and data mining technology CRM application business process design and automation \ t Chapter 13 the CRM design of wireless applications \ t Chapter 14 Chapter 15 CRM CRM and other enterprise applications integration other key technologies of the application design. Chapter 16. Part 3 practice articles figuring out how true and false CRM practice assessment and optimization of Chapter 18 of Chapter 17 of CRM practice resources on the enterprise CRM Action Group was set up under Chapter 19 to explore one of the most good CRM practice activities - NBA Chapter 20 Chinese and foreign enterprises CRM practice different point \ t Chapter 21 CRM software investment opportunity. risk and return \ t Chapter 22 CRM software project establishment and implementation of Chapter 23 of the Chinese market CRM software vendors Product Analysis Report Chapter 24 13 Chapter 26 of Chapter 25 of Part 4 contend articles featuring CRM CRM system is a panacea for this typical case analysis \ t the privacy of customers and CRM Chapter 27 Appendix Appendix A CRM and enterprise resource planning ERP \ t Appendix B CRM and supply chain management.