ISBN: 9787513629379 - 全面品牌管理:描述、衡量、规划、管理与维护 徐浩然,张锐,王红君 中国经济出版社 (1 risultati)

paperback. Condizione: New. Paperback. Pub Date :2013-12-01 Pages: 335 Language: Chinese Publisher: China Economic Publishing House comprehensive brand management: description. measurement. planning. management and maintenance First of imported brands. brand equity and balanced scorecard strategy The basic concept of the map. introduced the concept of the impact of these changes on brand management. and overall brand management processes. The book follows the description of the main structure. planning. management. main.…