ISBN: 9787513675086 - 茶叶品牌密码：数字时代茶叶品牌塑造方法与实践 田友龙 戴高诺 系统地阐述了以价值作为底层逻辑构建茶叶品牌的路径与方法，是茶行业从业者的案头之书。 (1 risultati)

paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2024-01 Publisher: China Economic Publishing House This book is the first book in the tea industry that systematically talks about tea brand building. The two authors have served nearly 20 tea producing areas and have a deep insight into the current situation of tea brands and the needs of brand building. From how to break the century-old myth of Lipton and find the true meaning of Chinese tea. they write about how to build a universal model of tea brands.…