9787550453005 - research on consumer behavior of fresh food e-commerce companiesbased on the perspective of value co-creation(chinese edition) di gao wei , du xue ping , tan hui cun , yan jing (1 risultati)
Lingua: Inglese
Editore: Southwestern University of Finance and Economics Press, 2022
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 100,99
EUR 15,55 spedizioneSpedito da Cina a U.S.A.Quantità: 3 disponibili
paperback. Condizione: New. Paperback. Pub Date: 2022-03 Pages: 226 Language: Chinese Publisher: Southwestern University of Finance and Economics Press Aiming at the consumer behavior issues of fresh food e-commerce enterprises. this book first systematically sorts out the relevant concepts and theories such as the concept of fr…esh food e-commerce. consumer behavior theory. impulse buying theory. and integrated technology acceptance and use theory (UTAUT); secondly. on the basis of UTAUT theory and impulse buying theory.
