Isbn: 9787564242084 - 市场营销基础 (1 risultati)

paperback. Condizione: New. Paperback.Pub Date:2023-08 Pages:209 Language:Chinese Publisher:Shanghai University of Finance and Economics Press The overall arrangement of Marketing Fundamentals: Learning by Doing and Applying is designed around five project tasks. Through the five project tasks of I seek value - I start a business - I determine characteristics - I want to grow - I and customers. a complete entrepreneurial project marketing planning process is formed. so as to achieve theoretical learning driven by projec.…