ISBN: 9787565448096 - 对比视角下代言类型对消费者购买意愿的影响研究 (1 risultati)

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A comparative study of the impact of endorsement types on consumer purchasing intentions/Moxiang Finance Academic Library(Chinese Edition)
SHI PENG FEI
Lingua: Inglese
Editore: Dongbei University of Finance and Economics Press, 2023
7565448095 / 9787565448096
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Da: liu xing, Nanjing, JS, Cinaliu xing
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Condizione: Nuovo
EUR 79,38
EUR 16,13 spedizione
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paperback. Condizione: New. Paperback. Pub Date: 2023-04 Pages: 131 Language: Chinese Publisher: Dongbei University of Finance and Economics Press This book is dedicated to exploring the impact and mechanism of celebrity endorsements and internet celebrity endorsements on consumers' willingness to buy. and analyzes the applicable scenarios of the impact of celebrity endorsements and internet celebrity endorsements on consumers' willingness to buy. In order to answer the above questions. based on self-theory. this book e.…