9787568274487 - 顾客契合背景下的企业战略研究 (1 risultati)
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Da: liu xing, Nanjing, JS, Cinaliu xing
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 86,21
EUR 15,53 spedizioneSpedito da Cina a U.S.A.Quantità: 3 disponibili
paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2019-09-01 Publisher: Beijing Institute of Technology Press This research identified the dimensions of reciprocity norms and marketing strategies based on social exchange theory and organization support theory and developed corresponding scales; constructed organi…zational-level reciprocity The theoretical model of the relationship between norms and fit marketing strategies confirms the impact of reciprocity norms on fit marketing strategies; constructs cr.
