9787568538244 - advertising theory and practice (3rd edition micro-course edition new century general higher education marketing course planning textbook)(chinese edition) di guo guo qing , guo long jian , dai yong bian (1 risultati)
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 84,01
EUR 15,76 spedizioneSpedito da Cina a U.S.A.Quantità: 3 disponibili
paperback. Condizione: New. Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering the role. status and function of advertising in market…ing. This textbook mainly highlights the following aspects: Marketing perspective. There are usually three research perspectives for advertising: communication perspective. design perspective and.
