Isbn: 9788171414772 - consumer behaviour (11 risultati)

Condizione: New. pp. vi + 263, Map.

Hardcover. Condizione: New. ISBN:9788171414772,272pp.

Condizione: New. Print on Demand pp. vi + 263 Illus., Map.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

Condizione: New. PRINT ON DEMAND pp. vi + 263.

Hardcover. Condizione: new. Hardcover. Marketing Management is among the most dynamic of the business functions. On the one hand it reflects the ever changing market place and the constant evolution of customer preferences and buying habits, and of competition. On the other hand, it grows continually in sophistication and complexity as developments in management science are applied to the work of the Marketing Manager. If he or she is to be a true management professional, the marketing person must stay informed about these developments. An understanding of the economic, psychological and sociological characteristics of the consumers and their motives, attitudes, cognitions and personalities can help to discover new market opportunities, to provide a sharper segmentation of the market and a meaningful product diversification and to formulate marketing strategies based on consumer response as a major variable. A consumer gives much importance to the product offering of the firm rather than what the product really offered to him. Thus the knowledge of consumer behaviour makes it simple to analyse the market and plan appropriate strategies. The special feature of this book is that it covers all behavioural aspects of rural and urban consumers. It also emphasises on consumer buying motives, consumer buying decision, Brand loyalty, Dealer's views, etc. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condizione: new. Hardcover. Marketing Management is among the most dynamic of the business functions. On the one hand it reflects the ever changing market place and the constant evolution of customer preferences and buying habits, and of competition. On the other hand, it grows continually in sophistication and complexity as developments in management science are applied to the work of the Marketing Manager. If he or she is to be a true management professional, the marketing person must stay informed about these developments. An understanding of the economic, psychological and sociological characteristics of the consumers and their motives, attitudes, cognitions and personalities can help to discover new market opportunities, to provide a sharper segmentation of the market and a meaningful product diversification and to formulate marketing strategies based on consumer response as a major variable. A consumer gives much importance to the product offering of the firm rather than what the product really offered to him. Thus the knowledge of consumer behaviour makes it simple to analyse the market and plan appropriate strategies. The special feature of this book is that it covers all behavioural aspects of rural and urban consumers. It also emphasises on consumer buying motives, consumer buying decision, Brand loyalty, Dealer's views, etc. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Hardcover. Condizione: new. Hardcover. Marketing Management is among the most dynamic of the business functions. On the one hand it reflects the ever changing market place and the constant evolution of customer preferences and buying habits, and of competition. On the other hand, it grows continually in sophistication and complexity as developments in management science are applied to the work of the Marketing Manager. If he or she is to be a true management professional, the marketing person must stay informed about these developments. An understanding of the economic, psychological and sociological characteristics of the consumers and their motives, attitudes, cognitions and personalities can help to discover new market opportunities, to provide a sharper segmentation of the market and a meaningful product diversification and to formulate marketing strategies based on consumer response as a major variable. A consumer gives much importance to the product offering of the firm rather than what the product really offered to him. Thus the knowledge of consumer behaviour makes it simple to analyse the market and plan appropriate strategies. The special feature of this book is that it covers all behavioural aspects of rural and urban consumers. It also emphasises on consumer buying motives, consumer buying decision, Brand loyalty, Dealer's views, etc. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Buch. Condizione: Neu. Consumer Behaviour | C. N. K. Naik | Buch | Englisch | 2026 | DISCOVERY PUBLISHING HOUSE | EAN 9788171414772 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing Management is among the most dynamic of the business functions. On the one hand it reflects the ever changing market place and the constant evolution of customer preferences and buying habits, and of competition. On the other hand, it grows continually in sophistication and complexity as developments in management science are applied to the work of the Marketing Manager. If he or she is to be a true management professional, the marketing person must stay informed about these developments. An understanding of the economic, psychological and sociological characteristics of the consumers and their motives, attitudes, cognitions and personalities can help to discover new market opportunities, to provide a sharper segmentation of the market and a meaningful product diversification and to formulate marketing strategies based on consumer response as a major variable. A consumer gives much importance to the product offering of the firm rather than what the product really offered to him. Thus the knowledge of consumer behaviour makes it simple to analyse the market and plan appropriate strategies. The special feature of this book is that it covers all behavioural aspects of rural and urban consumers. It also emphasises on consumer buying motives, consumer buying decision, Brand loyalty, Dealer's views, etc.…