9789401705776 - a geography of public relations trends: selected proceedings of the 10th public relations world congress “between people and power”, amsterdam 3 – 7 june 1985 (17 risultati)
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - The10th Public Relations World Congress 'Between People andPower' washeldin Amsterdam, theNetherlands, from 3-7 June1985. Thecongress wassponsored by IPRA (International Public Relations Association), in conjunction with NGPR (Netherlands Associat…ion for Public Relations and Information). An Organising Committee was founded, which was responsible for preparing and executing this world congress forabout 1000participants from over50countries. Analysis Inpreparing theprofessional programme, theProgramme Committee hadchosen a new set-up: composing a first congress-book 'Analysis', which was sent for comment to 150public relations professionals and80public relations organisations allover the world. In 'Analysis', eightimportant trends havebeenidentified and described. Megatrends, which as Naisbitt oncestated, may actas an early warning system. It is particularly crucial in the communications profession, where the transfer ofinformation issoimportant, torecognise andunderstand developments at anearly stage. Theeight trends were described asfollows: 'Alienation and resistance' : Mainly through thereceding of primary groups in society andthrough altered organisation structures a process of alienation hasgotten underway, which isdetrimental tothepersonal identity andthefeeling ofwell-being ofpeople. Cancommunication playanessential rolein stopping this process What taskis given tothefunction of public relations within theorganisation 'Increasing complexity' : Theever increasing complexity of the information society andthescientific approach leadtoa knowledge gap; bridging thisgapis an assignment of public relations. 'Specialisation and super-specialisation': Thegrowth ofknowledge and, atthe same time, its increasing compartmentalisation, lead to specialisation and even super-specialisation, a process in which the human scale is increasingly being endangered. Public relations hasa professional dedication to warn against negative developments intheinformation society. 'Information paradox' : The development of information technology on a mondial scaleleads simultaneously andparadoxically totheneedforinformation on ahuman scale.
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Condizione: New. Print on Demand pp. 508 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam.
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Condizione: New. PRINT ON DEMAND pp. 508.
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Selected Proceedings of the Xth Public Relations World Congress `Between People and Power , Amsterdam, June 3-7, 1985. one The state of the art.- 1 The state of the art.- two The flow of information.- 2 Coping with i…nformation.- 3 Global information: t.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The10th Public Relations World Congress 'Between People andPower' washeldin Amsterdam, theNetherlands, from 3-7 June1985. Thecongress wassponsored by IPRA (International Public Relations Association), in conjunction with NGPR (Neth…erlands Association for Public Relations and Information). An Organising Committee was founded, which was responsible for preparing and executing this world congress forabout 1000participants from over50countries. Analysis Inpreparing theprofessional programme, theProgramme Committee hadchosen a new set-up: composing a first congress-book 'Analysis', which was sent for comment to 150public relations professionals and80public relations organisations allover the world. In 'Analysis', eightimportant trends havebeenidentified and described. Megatrends, which as Naisbitt oncestated, may actas an early warning system. It is particularly crucial in the communications profession, where the transfer ofinformation issoimportant, torecognise andunderstand developments at anearly stage. Theeight trends were described asfollows: 'Alienation and resistance' : Mainly through thereceding of primary groups in society andthrough altered organisation structures a process of alienation hasgotten underway, which isdetrimental tothepersonal identity andthefeeling ofwell-being ofpeople. Cancommunication playanessential rolein stopping this process What taskis given tothefunction of public relations within theorganisation 'Increasing complexity' : Theever increasing complexity of the information society andthescientific approach leadtoa knowledge gap; bridging thisgapis an assignment of public relations. 'Specialisation and super-specialisation': Thegrowth ofknowledge and, atthe same time, its increasing compartmentalisation, lead to specialisation and even super-specialisation, a process in which the human scale is increasingly being endangered. Public relations hasa professional dedication to warn against negative developments intheinformation society. 'Information paradox' : The development of information technology on a mondial scaleleads simultaneously andparadoxically totheneedforinformation on ahuman scale. 508 pp. Englisch.
Lingua: Inglese
Editore: Springer Netherlands, Springer Netherlands Apr 2014, 2014
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -pecialisation, a process in which the human scale is increasingly being endangered. Public relations hasa professional dedication to warn against negative developments intheinformation society. 'Information paradox' : The development o…f information technology on a mondial scaleleads simultaneously andparadoxically totheneedforinformation on ahuman scale.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 508 pp. Englisch.
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Taschenbuch. Condizione: Neu. A Geography of Public Relations Trends | Selected Proceedings of the 10th Public Relations World Congress "Between People and Power", Amsterdam 3 - 7 June 1985 | A. van der Meiden (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2014 | Springer Netherland | EAN 9789401705776 | Verantw…ortliche Person für die EU: Springer Netherlands, Haberstr. 7, 69126 Heidelberg, buchhandel-buch[at]springer[dot]com | Anbieter: preigu Print on Demand.
