9789811088179 - market segmentation analysis: understanding it, doing it, and making it useful di dolnicar, sara; grün, bettina; leisch, friedrich (9 risultati)
Lingua: Inglese
Editore: Springer, 2018
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condizione: New.
Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
Dolnicar, Sara (Author)/ Grün, Bettina (Author)/ Leisch, Friedrich (Author)
Lingua: Inglese
Editore: Springer, 2018
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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EUR 91,27
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Hardcover. Condizione: Brand New. 324 pages. 9.50x6.25x1.00 inches. In Stock.
Lingua: Inglese
Editore: Springer Nature Singapore, Springer, 2018
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 58,55
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation is…sues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and avast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Lingua: Inglese
Editore: Springer, 2018
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- Print on Demand
Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer Nature Singapore Aug 2018, 2018
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- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 53,49
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on i…mplementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and avast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics. 348 pp. Englisch.
Lingua: Inglese
Editore: Springer, 2018
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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EUR 83,58
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Condizione: New. Print on Demand.
Lingua: Inglese
Editore: Springer, 2018
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- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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EUR 84,97
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Condizione: New. PRINT ON DEMAND.
Lingua: Inglese
Editore: Springer Singapore, 2018
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- Print on Demand
Da: moluna, Greven, Germaniamoluna
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EUR 47,23
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Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Incorporates both methodological/technical issues and organisational/user/managerial aspects of market segmentation Provides R code that allows the reader to replicate all the calculations discussed Offers…checklists that guide readers thro.
Lingua: Inglese
Editore: Springer Nature Singapore, Springer Aug 2018, 2018
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- Print on Demand
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 53,49
EUR 60,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on imple…mentation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier.The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 348 pp. Englisch.
